The See Me, Save Me campaign has been launched in honour of a 30-year old woman who was knocked off her bike and killed in London. Eilidh Cairns was knocked from her bike by a tipper lorry in 2009 and her sister Kate decided to use her story as part of the campaign, which was first launched four years ago. Road safety charity Brake has now advised employers that they can play a role in preventing fatalities and serious accidents involving pedestrians and cyclists. A report from the charity has shown that many companies who have staff who drive to work do not have best practice procedures in place for protecting people on bikes or on foot.
Government figures show that six people are killed and 157 injured every week while cycling or walking and 24% of road deaths and serious injuries on the road happen while on the journey to work. Brake also found that more than half of employers do not provide driver education on protecting cyclists and pedestrians. Nine in ten drivers don’t plan routes to avoid residential areas and schools. The incident which killed Eilidh involved a working lorry and her story is now being used as part of the campaign in order to appeal to companies about their duty of care to the public. Eilidh’s sister Kate has issued advice to employers to ensure that they are fitted with blind spot technology and are trained to look out for vulnerable road users.
Vulnerable road users and road traffic accidents
Cyclists, pedestrians and motorcyclists are among the most vulnerable road users, meaning that they are more likely to suffer serious injuries if involved in a road traffic accident. Drivers of heavy goods vehicles and large vehicles such as buses should prepare themselves for coming into contact with these road users and showing some respect to cyclists and pedestrians can help to prevent an accident that could be fatal. As many more people are cycling to work, other road users should take precautions to ensure that they stay out of harm’s way. Should you be involved in an accident that is someone else’s fault, you could claim compensation for your injuries.
Accident Advice Helpline can assist you in your compensation claim for an accident on the road that was someone else’s fault. The number if free to call and is available 24/7 or you could try out our 30-second test to determine how successful your claim is likely to be. If you have sustained injuries, you could be entitled to a cash payout for your suffering.
Date Published: November 11, 2014
Author: David Brown