Road safety campaigners have launched a brand new campaign that it hopes will help reduce the number of accidents occurring on our roads. The ‘look out for each other’ campaign is designed to raise awareness of how the actions of individuals can easily have a knock-on effect on other road users as well.
This comes ahead of the annual Road Safety Week in Scotland. The new campaign will launch proper on 17th November and run until 23rd November. Over 25% of crashes in the UK involving one or more fatalities are down to driving too fast or going over the speed limit. This comes from police experience and recording the facts at the scene of accidents throughout the country.
The idea of the ‘look out for each other’ campaign and this year’s Road Safety Week is to highlight the need to be more considerate of other people on the roads. It is hoped that highlighting these matters will encourage drivers to become less selfish and to drive considerately with others in mind.
This in turn should help to reduce the number of accidents on our roads today. Typical examples are for drivers to stick to 20mph in built-up communities and to give other motorists on the road plenty of space.
How can this campaign help us stay safer on the roads?
If we were all more considerate of other drivers we would undoubtedly see a drop in accidents, both minor and more serious ones. This is particularly true if fewer people decided to speed on the roads or drive too fast for the conditions.
Driving too fast does not take into account what other people could do, or how it would affect other road users if you lost control of your car. Being more alert, more responsible and more considerate is definitely called for.
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