A million motorists drink and drive in the UK each week, according to new figures coinciding with police efforts to reduce alcohol-related road traffic accidents in the run-up to Christmas.
Rural residents are twice as likely to take the risk due to quieter roads near their home, according to the Coca-Cola survey.
This week’s report revealed the scope of the challenge facing road safety campaigners as the Christmas party season begins. One in seven people admitted to drink driving occasionally, while one in six designated drivers say they have a glass of wine or a beer before heading out behind the wheel, the report showed.
The poll found 3% drink drive every week – equivalent to a million licence holders throughout Britain.
One in three drivers in the countryside admit they have driven over the limit, as they are on quieter roads, in contrast to 16% in cities. Men are twice as likely to offend as women.
Call Accident Advice Helpline today
Accident Advice Helpline (AAH) can help when road traffic accidents are caused by someone else, including drink drivers.
Its specialist lawyers have expertise in handling car accident claims. The national law firm service offers a free 24-hour helpline advice. So if you’ve suffered from a traffic accident, check out the AAH website, which also offers an informative blog page.
Excuses won’t cut it
The poll showed that nearly one in 11 drivers (9%) very wrongfully think they are legally permitted to drink four units of alcohol.
Official Government recommendations are to avoid all alcohol.
The legal drink drive ceiling is 80mg of alcohol per 100ml of blood or 35mg of alcohol in 100ml of breath.
Robert Goodwill, road safety minister, said: “Anyone tempted to have a tipple at Christmas time before climbing behind the wheel should know they face some very serious consequences.”
Coca-Cola said a third of motorists who drink drive do so because they feel sober, and 24% claim they are only travelling a short distance.
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