The latest Department for Transport drink driving campaign includes an estimate of potentially how much money ‘one more pint’ could cost drivers if they are over the limit. The Institute of Advanced Motorists has calculated the total cost including loss of earnings at £50,800. It is hoped that this new campaign will shock people into taking the consequences of drink driving seriously.
Road Safety Minister Stephen Hammond recently unveiled a ‘£50,000 pint of beer’ in London to promote the latest ‘Think! Don’t Drink and Drive’ campaign, which is designed to bring to the public’s attention the financial consequences of drinking when over the limit. Given the huge success of similar campaigns it is hoped that this will help to prevent accidents on the roads, and reduce the number of drink driving related casualties.
The ‘£50,000 pint’ was surrounded by glass and protected by security guards as part of a publicity stunt, which attracted the attention of shoppers in London’s Leadenhall Market. The definitive cost of drink driving has been calculated by the Institute of Advanced Motorists at £50,800 and can be broken down as follows:
- £5,000: the maximum fine;
- £4,800: legal fees;
- £8,000: potential increase in car insurance; and
- £33,000: lost earnings if sacked from job.
A spokesperson from leading auto accident claim company Accident Advice Helpline commented: “This publicity stunt really makes you think about the financial consequences of drink driving. We deal with many RTA compensation claims where the guilty party has been drunk at the wheel, so hopefully this hard-hitting approach by the government will deter people from risking just one more drink.”
According to the ‘Think’ campaign website, 280 people died in 2011 due to drink driving. Some road safety campaigners believe that we should follow the example set by many countries on the continent and reduce our drink driving limits accordingly If you have been a victim, then you may need auto accident claim advice.