‘Think’ campaign hits the nail on the head again as it targets motorcyclist safety to reduce the number of deaths and serious injuries and hence RTA compensation claims

The government’s recently launched ‘Think Bike, Think Biker’ campaign is trying to make drivers more aware of the presence of motorcyclists on our roads.

Statistics show that bikers are 30 times more vulnerable to serious injury or death in car crashes than drivers, and simply taking a few extra seconds to check for bikes at junctions can save many lives.

The government has launched a new ‘Think’ road safety campaign with motorcyclists in mind, at a cost of £1.3 million. Statistics on their website highlight the fact that bikers are at a far greater risk of serious injury and death, with 30 motorcyclists killed or injured at road junctions every day.

Junctions present a particular problem for motorcyclists, with car drivers pulling out onto the main road without looking properly. Bikers often have to think for drivers as well as for themselves in an effort to stay safe, and the latest campaign highlights this problem in a memorable way.

A representative of leading law firm, Accident Advice Helpline, thinks that the ‘Think Bike, Think Biker’ campaign will be very successful at reducing the number of bikers killed and injured on the roads.

He commented, “The new campaign shows motorcyclists riding around with their names in neon lights attached to the back of their bikes so that drivers will see them. It’s an eye-catching and memorable advert that illustrates just how easy it is to pull out at a junction without actually taking the time to look properly.”

He went on to say, “We deal with many tragic accidents involving motorcyclists, and hope that the campaign achieves its aim of reducing motorcycle casualties.”

The government campaign also encourages drivers to check for motorbikes when pulling out to overtake and when turning either left or right, as a motorbike could pass on either side of a car. Parked cars also prove problematic for motorcyclists as some drivers do not check for bikes before they open their doors, often resulting in tragedy as a biker is pushed into the middle of the road.

RTA Compensation

Accident Advice Helpline offer much-needed support and advice to anyone thinking of making an RTA compensation claim. They can also provide a recommendation for a specialist traffic accident lawyer on a no win, no fee* basis, and online tools such as an injury claim calculator. Phone 0800 689 0500 to speak to an adviser.

Source: Motorcycle News

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