The Ford Driving Skills for Life programme was held at Silverburn shopping centre in Glasgow – the three day campaign aimed to target rookie drivers across the city in a bid to improve driver safety. The initiative, organised by the AA and road safety charity RoSPA and backed by Ford, is aimed at rookie drivers aged 17 to 24, and will provide advice on routine vehicle maintenance and managing emergencies, as well as safety advice on what not to do at the wheel – i.e. taking ‘selfies’.
The campaign includes the Ford ‘drink driving suit’ with special goggles that distort vision, replicating what it’s like to drive after drinking. This helps to reinforce the seriousness of drink driving, as those trying out the suit often struggle to carry out basic tasks such as dialling a phone number or picking up a cup.
The free three-day initiative took place from 18th to 20th September at Silverburn shopping centre, following research that revealed 90% of new drivers in the UK don’t know the drink-driving limit. The research also showed that 25% of motorists aged 17 to 24 had visited social media sites whilst at the wheel, with a third also admitting to having taken ‘selfies’ whilst driving.
Newly qualified drivers most at risk
Newly qualified drivers are most at risk of being involved in an accident – in fact, the accident rate amongst new drivers drops by 30% after the first year of driving. Whilst young male drivers are most likely to be involved in a crash, anyone inexperienced behind the wheel is at risk of being involved in a road traffic accident if they are distracted whilst driving. Here are a few of the most common activities which could lead to accidents occurring:
- Putting on makeup at the wheel
- Checking social media sites
- Eating and drinking
- Taking ‘selfies’
- Texting or making phone calls
- Failing to pay attention to road signs
- Adjusting MP3 player or stereo
- Talking to passengers
These activities can all distract the driver, making an accident more likely to happen. If you’ve been involved in an accident where the other driver was aged 17 to 24, and they have been driving carelessly, you could make a claim for personal injury compensation.
Claiming compensation – how hard is it?
Provided the other party is really to blame for your accident and subsequent injury, making a claim for personal injury compensation is usually fairly straightforward. Call Accident Advice Helpline today; we’re accredited by the Association of Personal Injury Lawyers and we have 14 years’ experience in the industry, so you know you can trust us to handle your claim efficiently. No matter how you have been injured, we can help, and we don’t charge a penny upfront – our 100% no win, no fee* service is available to all our customers.