Road safety campaign My Red Thumb showing success

Driver using mobile phone before colliding with pedestrian.

A road safety campaign which focuses on the dangers of distractions while driving is showing success with an increase in web hits and public awareness. According to web analytics, their web page had 5,165 hits over 12 days and many well-known figures have retweeted messages from the campaign’s Twitter account. My Red Thumb was first introduced in the USA and began by encouraging motorists to paint a thumb nail red in order to remind them to put down their mobile phone when driving.

The campaign has since spread to the UK and mainly focuses on reminding drivers not to use mobile phones while on the road as distractions can cause road traffic accidents. The organisation was promoted at Devon County Show where the message was given to 3,000 members of the public who painted their thumb red or wore a campaign ring in support. Its success has been largely due to promotion via social media and the campaign organisers have been helped by members of the public whose ‘Things you can do with your thumb’ pictures have been made into a YouTube video montage.

Importance of road safety

My Red Thumb focuses on the distractions which can cause accidents on the road and as mobile phone use is on the increase, people are more likely to be distracted this way while driving. Potential accidents can occur when another driver is concentrating on a text or call from a mobile phone so it is important to try and avoid using it while on the road or even while crossing the road. Texts, calls and the use of social media can all be distracting when all eyes should be on the road. If you have been involved in a road traffic accident because another motorist was on their mobile phone, you could be entitled to some road accident compensation. A claims company like Accident Advice Helpline can assist with this.

Road traffic accidents and negligence

If you were the one using your mobile phone while an accident occurred then you are unlikely to be eligible to make a claim. However, if someone else was at fault (e.g. a pedestrian walking across the road on a mobile phone or a motorist using a mobile phone) you can make a claim for compensation with Accident Advice Helpline. We are a law firm which helps victims of negligence to win a cash sum for an accident or injury that was someone else’s fault. Call our free 24-hour helpline on 0800 689 0500 for some no-obligation advice from one of our solicitors.

Source: Devon News Centre

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