A new ‘Think!’ campaign has been launched which is aimed at motor bikers, urging them to ride defensively and undertake additional training to increase their riding skills.
There is already a ‘Think Biker!’ campaign underway, and this encourages drivers to look out for motorbikes for a longer period of time before maneuvering.
A new government ‘Think!’ campaign has been unveiled by Road Safety Minister, Stephen Hammond. The new initiative aims to help riders understand the need to ride defensively on our roads, and to look for extra training to enhance their riding skills.
With motorcyclists accounting for only 1% of road traffic but 19% of deaths on UK roads, it is hoped that the campaign will quickly be successful. Riding defensively means ‘expecting the unexpected’ and allowing plenty of room to slow down or take avoiding action if necessary.
Accident Advice Helpline processes many claims for compensation following biker accidents, and a representative of the road accident compensation law firm told us,
“Wearing the correct headgear and protective clothing is one of the most important parts of motorcycling, so protecting themselves starts before they even get on the bike. Motorcyclists are so vulnerable to head injuries that buying the best helmet they can afford is an investment in their safety, and potentially their life.”
Junctions are particularly dangerous for bikers, and according to the Department for Transport website, around 30 deaths or serious injuries occur at junctions every day. A key aspect of the new ‘Think!’ campaign is the ‘lifesaver glance.’ This involves the biker taking a glance over their shoulder before attempting any maneuver on the road, and is regarded as one of the main defensive riding habits that motorcyclists should adopt.
Road Safety Minister Stephen Hammond was quoted as saying,
“…. reducing the number of bikers killed on our roads is a key priority for the government. I am pleased that, in parallel with this initiative, we are also running a THINK BIKER campaign encouraging car drivers to take longer to look for motorcyclists.”
The ‘Think! Biker’ campaign has been running for some time, and the memorable television advert involves motorbikes having illuminated messages placed above the rider so that they can easily be seen by drivers.
Road Accident Compensation
For anyone thinking of making a car insurance accident claim, their free phone number can be reached on: 0800 689 0500.
Date Published: October 16, 2013
Author: David Brown