Towards the end of the year there is usually a brand new government drink-drive campaign to warn people of the dangers of driving whilst drunk. This year is no exception, and the resulting advert is hard-hitting to say the least.
The government drink-drive campaign advert runs for a full minute and it provides us with an insight into the aftermath of a road accident. However this is an ad with a difference – it features a hit song from the Eighties called Celebration, as sung by Kool and the Gang. In the advert the song is sung by the emergency services as they deal with the accident and its casualties. We also see the man involved in the crash die at the end of the advert.
The government runs the Think! campaign that is behind the latest advert. They have revealed that far more people in the 18-24-year-old age bracket think it is fine to drink and drive. It is obviously these people who are being targeted by the advert. Only a small number believed it was fine to do, but it is this number who are at risk of being injured or killed, or worse, endangering other people, by doing so.
How much further could drink-drive offences fall?
It is quite surprising to learn how far drink-drive offences have fallen over the years. However as the advert points out, even the relatively low numbers they have reached now are still too high. No one should drink and drive and this advert is hoping to reduce the numbers still further.
Clearly the government is looking to keep on reducing numbers as far as is practicably possible, and this advert will play a role in doing that. This time of year is particularly important for releasing a campaign like this.
Contact Accident Advice Helpline now for more information
If you believe your accident was the fault of a drunk-driver, the professional injury compensation lawyers at Accident Advice Helpline are here to provide advice and support. You may be in a position to claim compensation via a no win, no fee case.
Our 30-second online test will determine where you stand and whether you have the opportunity to potentially do this. Our team is always at the end of the phone too – 24 hours a day, throughout the week and weekend – so you can call our free enquiry line now.
Date Published: November 18, 2014
Author: David Brown