Almost two thirds of drivers think speeding is putting children’s safety at risk, but around the same proportion admit to breaking the limit in built-up areas, according to a survey.
Out of 1,000 motorists interviewed, 64% said traffic is too fast for the safety of children on foot and bikes, yet 63% admitted to going at 35mph or faster in 30mph zones, with 29% breaking the limit at least once a week.
Feeling the pressure
The poll by road safety charity Brake and insurance company Direct Line also found that 65% wanted walking and cycling to be made safer around schools, homes and town and village centres to reduce the risk of road accidents.
Of those speeding, two thirds said they felt pressure from other drivers to go faster in built-up areas, while the other third gave in to this pressure.
Brake said five children under 16 are killed or seriously injured when walking or cycling every day in the UK.
Accident Advice Helpline deals with road accident cases every day and Brake’s deputy chief executive Julie Townsend said it’s crucial that drivers take on the ultimate responsibility for protecting children on foot and bike.
“Our research shows there’s a contradiction in what some drivers say they want and the way they behave at the wheel,” she said.
“As well as campaigning for government and local authorities to do more to reduce speeds in communities to tackle pedestrian and cyclist casualties and create nicer places to live, we’re appealing to drivers everywhere to do their bit too.”
Rob Miles, head of Direct Line’s motor division, said: “While parents can teach children how to cross the road safely and warn them of the dangers when they are out playing or walking to school, the lives of their loved ones are very much in the hands of drivers and whether or not they are willing to slow down.”