Motorcycle awareness campaign launched to prevent road deaths

A new ‘Watch out for motorbikes’ campaign has begun in Gloucestershire and will form part of The Invisibles campaign launched last month. The aim of the motorcycle awareness campaign is to ensure the safety of motorcyclists on country roads and to lower the risk of fatality on the area’s roads. More than a third of accidents have occurred on Gloucestershire’s roads as a result of people failing to look while driving and 78% of motorcycle accidents have occurred at junctions. As a result, the campaign is planning to encourage road users to look both ways at least twice and will provide advice to motorcyclists regarding weather conditions, looking out for hazards and road positioning. Motorcyclists will be advised on ensuring they keep themselves visible, particularly on country roads where many people fail to look and fail to keep to the speed limit. An educational programme will be given to local businesses and a media campaign will incorporate the use of billboards, social media, print and radio. Learning basic road safety and being aware of your surroundings can make a huge impact on the roads and it is thought that this campaign will help to raise awareness of the consequences of failing to look on the roads.

Motorcyclists and country roads

Many people make the mistake of thinking that there are fewer drivers on country roads and, as a result, they fail to drive safely. Many fail to look out for vulnerable road users such as motorcyclists or pedestrians who may be travelling along this route as part of a hike or a scenic drive. Motorcycle awareness campaigns like this can help people to understand the potential hazards on these roads, whether you are driving a car or riding a motorbike. However, there may still be other road users putting lives at risk. If you have been involved in an accident on the road caused by another driver or road user, you may be able to make a compensation claim.

Calling for representation

Accident Advice Helpline is a law firm which has represented thousands of victims of road accidents that were someone else’s fault. Should you sustain an injury such as whiplash or broken bones and were involved in an accident that was caused by someone else’s negligence, we may be able to help you win a cash payout to help you cope financially. You may sustain a loss of wages or have to pay for repairs as a result of a road accident and our no win, no fee* policy ensures you will only benefit from making a claim with us.


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