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    "If you've been injured through no fault of your own you could be entitled to compensation. If you're unsure if you could claim, I recommend you call Accident Advice Helpline."

    Esther Rantzen

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    London’s Met urge cyclists to Be Safe, Be Bright, Be Seen this winter


    The Metropolitan Police and Transport for London (TfL) are encouraging cyclists to Be Safe, Be Bright, Be Seen as the darker evenings approach this winter. The statement comes as police conduct Operation Safeway, a campaign which aims to educate road users as well as penalise those not following the rules of the road.

    More than 500 officers will be deployed to various key junctions in the city in order to provide advice to road users and to issue fines to cyclists without lights and to drivers who may be committing driving offences such as using a mobile phone. The darker evenings have been linked to an increase in the number of serious injuries and fatal accidents on the road leading police to step up their presence in the city.

    Operation Safety launched last year in response to a series of cyclist and pedestrian deaths on the roads of London and has been successful at raising awareness of road safety. Chief Superintendent Matt Bell has urged cyclists to be as visible as possible by putting good lights on their bikes, white at the front and red at the rear. This is a legal requirement and could prevent harm coming to cyclists using the roads in the darker evenings.

    Steven Burton, Director of Enforcement and On-Street Operations at TfL stated that the enforcement activity combined with the advice given by officers on the streets of London will help to build further awareness of road safety and will hopefully reduce the number of injuries on the roads. The director encourages all cyclists to check that their lights are working and bright enough to be seen by other road users.

    Effects of campaigns and enforcement

    The Be Safe, Be Bright, Be Seen campaign has a clear message to cyclists in order to ensure that they are visible on the roads. Campaigns like this encourage all road users to think about road safety and to ensure that they are aware of their legal requirements while cycling or driving.

    Although many cyclists wear the correct safety clothing and have lights to ensure visibility, some road users do not show the same courtesy to cyclists as others. If you have been involved in a cycling accident that was another road user’s fault, you may be entitled to compensation.

    Making a claim

    Accident Advice Helpline can assist you if you have been injured in a road traffic accident that was someone else’s fault. Call us free on our 24-hour helpline to discuss your claim and to obtain no-obligation advice from an advisor. Our no win, no fee* policy ensures that you do not have to pay anything upfront to pursue your case.

    Accident Advice Helpline (or AAH) is a trading style of Slater Gordon Solutions Legal Limited. Slater Gordon Solutions Legal Limited is a company registered in England and Wales with registration number 07931918, VAT 142 8192 16, registered office Dempster Building, Atlantic Way, Brunswick Business Park, Liverpool, L3 4UU and is an approved Alternative Business Structure authorised and regulated by the Solicitors Regulation Authority. Authorised and regulated by the Financial Conduct Authority.

    Disclaimer: This website contains content contributed by third parties, therefore any opinions, comments or other information expressed on this site that do not relate to the business of AAHDL or its associated companies should be understood as neither being held or endorsed by this business.

    No-Win No-Fee: *Subject to insurance costs. Fee payable if case not pursued at client's request.