A new safety campaign is going to be launched in Essex, focusing on animals to illustrate various forms of dangerous driving. The campaign is called Honest Truth and it has won awards for its creative ideas.
The campaign shows various people with the heads of animals and asks people which one they are most like. Among the posters used in the campaign is one featuring two young boys with the heads of chimpanzees using a mobile phone. This implores drivers not to be distracted by the ‘chimps in the back’ of the car when they should be watching the road. Another example depicts a show-off behind the wheel as a person with the head of a peacock.
Not only are inexperienced drivers being targeted by the campaign, young drivers are also targeted. It is these drivers who are most at risk of causing accidents through various forms of bad driving, including not wearing seat belts and drinking or taking drugs before driving. It is hoped the campaign will reduce the number of accidents since the posters and prompt cards (used by driving instructors) are eye-catching and definitely get people’s attention.
Are young and inexperienced drivers really the cause of more accidents?
Indeed they are, and this campaign hopes to highlight this and make people think twice about their actions behind the wheel. The more you drive the more experience you gain on the roads. Many young people think they are more experienced than they actually are. The campaign has been designed to highlight various dangers for all drivers, not just those who are young or haven’t been driving for long. Ideally the number of accidents and injuries will fall when the campaign gets underway.
Contact Accident Advice Helpline if you’ve been in a road accident
If you have already been involved in an accident that you believe was the fault of another driver, it is a good idea to see whether you might be entitled to compensation. Accident Advice Helpline can assist with this. Our 24/7 enquiry line is completely free and there is a three-year window during which you must get in touch to start the ball rolling. Speak to our professional injury compensation lawyers today to find out more information and to see whether you might be able to make a no win, no fee* claim in the near future.