One of the most-respected and oldest health and safety charities in the country is re-branding to reflect its new change in focus.
The Royal Society for the Prevention of Accidents is getting rid of its 20-year-old red logo and bringing in a new look as it continues its shifts in focus.
The new logo features overlapping speech marks to represents the importance of conversation in accident prevention.
Accidents aren’t inevitable
They’ve also devised a new strapline – “Accidents don’t have to happen”. It hopes this will help get rid of the commonly-held misconception that accidents are inevitable.
RoSPA has been around for nearly 100 years and has evolved over that time. And it continues to do so, with a new emphasis on sharing experiences at the heart of its relationships.
Tom Mullarkey, RoSPA chief executive, says the charity has made fantastic leaps over the past 100 years, particularly on the roads and in the workplace.
Accident biggest threat to people
Accidents still remain the biggest threat to people for most of their lives, and particularly children. Around 450,000 under-fives ending up in A&E every year following an accident in the home.
Mr Mullarkey wants the charity to build a nationwide movement committed to reducing life-changing accidents through sharing stories and experiences, open conversation and working with individuals, families, communities and businesses.
The website will also feature new elements such as Your Stories, where those who have been affected by accidents will be able to share their experiences to help others.
Further changes will be announced soon, including the launch of LifeLine – a service for those seeking information on how to protect themselves and their families from life-changing accidents.
Date Published: April 13, 2016
Author: Jonathan Brown