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In focus: THINK! advert – ‘It’s 30 for a reason’ (2006)

In 2006, a series of ‘Think!’ road safety adverts subtitled ‘It’s 30 for a reason’ highlighted the fact that driving at just a couple of miles per hour over this speed limit can make a huge difference to the injuries a child, for example, may sustain if hit by a car.

Consequences of a road traffic accident over 30 mph

During the year 2011, a total of 3,267 people were seriously injured or killed in car accidents related to excessive speeds. Pedestrians hit by cars travelling at 40 mph are four times more likely to be killed than those hit at 30 mph.

Emotional cost of fatal motoring accidents

One of the most common excuses for speeding is ‘running late/being in a hurry’. The fact is that even at 35 mph, a driver may not have time to stop in time to prevent killing a child. Effectively, drivers need to ask themselves whether being on time for a meeting with friends, for example, really is worth having to live with the knowledge that they have killed or seriously injured someone in a traffic accident.

Road conditions and vehicle accidents

There are times when even 30 mph is too fast. Poor light, rain or fog, snow and ice should all result in driver’s slowing down. Unfortunately, many seem to see speed limits not as a maximum guide, but a target they must reach. As a result of this bad driving habit, thousands of people are injured and hundreds die in road accidents every year.

Car crash compensation

If a loved one was killed or you were injured by an accident on the road, you may be eligible for personal injury compensation. While this does not bring a loved one back to life, it may help to assist with medical bills, potentially required care, and so on. It may also serve to bring the responsible driver to their senses and prevent someone else having to go through the trauma of watching a child, sibling or parent suffer, or perhaps even lose them.

Claiming for compensation

Claims can be started by calling Accident Advice Helpline on 0800 689 5659. Sensitive, helpful and experienced advisers are available 24/7 via a freephone number to confidentially discuss your situation. Claims are processed under no win no fee agreements to prevent adding financial worries to traumatic times, and our solicitors aim to settle claims as quickly as possible.