Motorists who do their bit to reduce drink-related road accidents by staying sober behind the wheel and acting as designated drivers are being championed as heroes.
This year’s annual European Night Without Accident campaign – which aims to raise awareness of the dangers of drink and drug driving across Europe – will focus on those members in a group who volunteer to stay sober and drive.
Backed by road safety campaign groups Don’t Be That Someone and Tune Into Traffic, as well as AA DriveTech and the European Commission, the event is set to be held at Luton’s Galaxy Centre on October 19.
The event aims to encourage more people to get themselves and their friends home safely by acting as designated drivers through a mixture of comedy and interactive media.
‘Be a hero’ to cut road accidents
Don’t Be That Someone founder Mike McAdam said: “We know that the answer to reducing drink driving isn’t in stopping people from drinking, it’s from encouraging people to get themselves and their friends home safely.
“We’re asking young people to look after their friends while out having fun, to be a hero, make sure their friends get home safe and that they don’t drink and drive.”
Mr McAdam said the backing from AA DriveTech, which provides Steer Clear drink drive rehabilitation courses, was enabling a “bigger and better event” to be staged this year.
AA DriveTech’s marketing director, David Richards, said: “We understand the devastating consequences that drink and drug driving can have on the families of both the victim and also the driver.
“By joining together with Don’t Be That Someone, we hope to raise this vital issue in the minds of young people so that they think before they drink drive and then make the right decision not to.”
Source: The AA