A construction company has achieved a substantial reduction in road traffic accidents after implementing a driver monitoring programme.
Contractor J Murphy and Sons now uses tracking devices in all its vehicles in conjunction with a driver awareness campaign.
Since the initiative was introduced in 2012, road accidents among its drivers have fallen by 35% and there has been a 22% cut in carbon emissions.
Murphy says innovative use of tracking devices has got the message through to drivers that safer, slower motorists also use less fuel, and the company is now trialling engine management fuel-saving devices in several of its fleet.
Tracking devices, which have been fitted to Murphy’s 1,900 commercial vehicles, monitor all aspects of driver performance.
This includes speed, idling time, distance and location to optimise journey routes.
More than 50 drivers who previously exhibited negative driver behaviour have changed their habits and now have a zero re-offending rate following the awareness campaign, according to the firm.
As part of its driver awareness campaign to tackle common causes of accidents, Murphy used information from the vehicle tracking technology to engage with drivers about the choices they made while driving – both good and bad.
‘Think and act’
John Coll, director of procurement, plant and transport at Murphy, has hailed the scheme as a big success.
He says the firm realises the value of getting drivers to better understand the consequences of their actions – whether it is the amount of fuel and carbon that can be used up by idling in traffic or looking at ways to improve their driving.
He adds that the awareness campaign has “certainly helped improve the way people think and act, and has helped Murphy push at cutting our carbon and costs as much as possible”.
Source: Construction Enquirer
Date Published: March 9, 2016
Author: Jonathan Brown