The Royal Society for the Prevention of Accidents (RoSPA) is to hold a seminar to discuss the most effective ways in which to deliver road safety messages in the future. Topics including the use of social media alongside new technology will be debated by road safety practitioners and policy makers.
Local authority budget cuts have resulted in the need to find new ways in which to deliver vital road safety messages to the UK public. Road safety campaigns such as ‘Think! Don’t Drink and Drive’ which played a huge part in reducing the number of road deaths in the past, are no longer viable from a financial point of view. So how will the gap left by these campaigns be filled, and can road safety campaigners successfully harness the power of social media?
A perfect example of how social media can be used to convey important information about car safety is Britax, a leading manufacturer of child safety solutions. Britax use Facebook and Twitter to engage with their customers, relay vital information about their brand, hold competitions to win one of their products, and generally convey a friendly but authoritative tone in their social media communications.
A spokesperson from top accident injury claims company, the Accident Advice Helpline, commented.
“Britax have proved that social media has a definite place in the delivery of road safety information. Their use of Twitter and Facebook to relay information about their products and bring to the public’s attention any child road safety issues, could also be adopted by road safety campaigners. This would be a cost-effective way to dispense important information to a wide audience.”
Accident Advice Helpline operates a helpline available 24 hours a day for anyone thinking of making a non-fault accident claim. They also offer a useful personal injury claim calculator on their website, and accident injury claims are made on a no win, no fee* basis. The helpline number for anyone looking for some expert advice is 0800 689 0500.
Source: Traffic Safe